Anando Sangbad Live: The Indian Dance Experience YouTube Channel created stir in Kolkata with the shoot of the Nataraja Festival. TIDE, now a part of India Book of Records, is part of the digital wing of GIRI Trading Agency Pvt Ltd, dedicated to Indian Culture and Tradition for the past 70 years.
Since its inception in 2019, TIDE has been supported by senior members of the dance fraternity. It has encouraged and promoted talents across the globe by publishing their dance videos, conducting online lecture demonstrations, organising on-ground and online festivals.
The festival was shot in Sujatha Sadan, Kolkata on March 5 following safety rules due to the pandemic. Among several artistes, Senior Kathakali artiste, Kalamandalam Venkitt, Somabha Bandopadhay along with members of Sruti Performing Troupe were also part of the shoot. The videos will be released in the channel as part of the Nataraja Festival. “What we stress on is original music and absolutely classical of folk dance, to protect and promote what’s deeply Indian and traditional,” says Bharatanatyam dancer Jagyaseni Chatterjee, Manager – TIDE. She adds, “Apart from dance performances, we are inclined to promote regional culture and this is a completely new initiative we are beginning with Bengal. So we have Rabindra Nritya as well as Dhunuchi Nach.”
There are also some interesting learning modules on its way emphasising on ancient theatre arts like Kathakali and folk forms like Bihu.
The Nataraja Festival was conducted in Chennai last year. Due to the pandemic, “We realised that there were many dancers who couldn’t afford to do a shoot. TIDE stepped up to provide them with all kinds of shooting infrastructure and a platform in our channel to promote themselves. Some of our events include, Danceathon, Our Song Your Dance, Treasure Unlocked, Margazhi Festival,” shares Abhishek Prakash, Digital Head-GIRI and adds, “There have been dancers from various parts who have used TIDE link as an authentic platform to apply for their future projects and sponsors as well.”