Anando Sangbad Live : Sindurkhela is one of the most celebrated moments of women in Bengal. “Sindur Khelay Hoichoi” is an event organised by SC Communications for the 3rd year in a row. Despite Covid-19 pandemic, this year too, SC Communications is organizing “Sindur Khelay Hoichoi” in association with Khukumoni Kare and Khukumoni Alta Sindur and with other partners including Kasturi Well-known Actress Sonalee Chaudhury will be Brand Ambassador of the event. This year the contest will focus on 3 categories: ‘Sera Selfie Sundari‘, ‘Sera Susajjito Barandala‘, “Sarbajoya (Covid Warriors). Participants can send photographs of themselves or other women on the above categories. Out of TOP 10 qualifiers on each group, Winners will be selected by Celebrity Judges. Final results will be announced in YouTube Channel ‘E-Motion Media Works‘ and final award function will be aired virtually in all digital platforms owned by SC Communications . SC Communication firmly believes that ‘a dream you dream alone is a dream but a dream we dream together is a reality’.