- The TVC focuses on how one has to introspect and take the untrodden path to become extraordinary and successful
Anando Sangbad Live:In a world that is obsessed with money, fame, and fortune, Royal Green’s TVC is like a much-needed gush of fresh wind reminding us that success isn’t about just money but being comfortable under your skin and having power that can be shared with people who let you reach where you are. The idea was to portray Royal Green’s success ideology through a 60-second video and announcing Royal Green Packaged Drinking Water’s entry into the market.
Royal Green, as a brand, believes that after a product is launched, the ideology behind it should reach the consumer’s mind. Sonu Sood is the perfect celebrity to narrate the philosophy behind the taste of success as his beliefs and idea of success blend perfectly with that of Royal Green. The TVC goes beyond the traditional and conventional understanding of success and believes that success lies beyond the ordinary, and one has to introspect and take the untrodden path to become extraordinary.
On his association with the brand, superstar Sonu Sood stated:
“I am thrilled and proud to represent a brand such as Royal Green Packaged Drinking Water whose ethos and brand philosophy involves redefining success. The brand’s communication truly reflects my belief that the path to success lies in choosing the untrodden course. The brand film evokes people to introspect and rethink what success means to them to enable them to genuinely #TastetheSuccess.”
ADS Group has portrayed Royal Green as a brand that believes that selfless service is the key to happiness.Through this TVC, Royal Green has highlighted the importance of discovering your true self and waiting to see how that becomes the turning point of your life.
On the launch of his new product, Royal Green Packaged Drinking Water, Virat stated:
“Our association with Sonu Sood will further reinforce what our brand Royal Green Packaged drinking water stands for and believes in, and lend our consumers greater brand bonding, trust and dependability”
ADS Group, as a company, believes in a sustainable development approach that guarantees long-term success. ADS Group is a completely Indian setup and promotes a strong sense of proper business ethics and morals respecting consumers and ensuring long term relationships with them.