Playtoome, a Performing Arts streaming platform will deliver an enhanced audio experience in Dolby Atmos on the Safari browser. The platformhasreleasedselect titles in Bengali in the immersive soundscape of Dolby Atmos and plans to extend the content portfolio to other languages & other supported platforms soon.
Playtoome enables creators of performing arts like music, dance, theatre, and other performing art formats to create, distribute and monetize their original work. Over the last 5 years, Playtoome has enabled 10K+ artists across the globe with 3000+ online performances. With over 150K registered users, the content engages 10M+ audiences per month on social media platforms.
Dolby Atmos is a spatial audio technology that offers a premium, multidimensional experience for entertainment, adding layers beyond traditional surround sound. From OTT shows to music streaming, Dolby Atmos transports the listener into an immersive sound experience that draws in deeper, so one can hear more and feel more. It also helps artists by giving more space and the freedom to fully realize their vision and unlock new levels of emotion in their music for their listeners.
Keerthivasan Subramanian, CEO, Playtoome commented, “We are honored to conceptualize and stream performing arts in an immersive audio experience with Dolby Atmos. Playtoome is a one-of-its-kind OTT platform, and with the support of Dolby, it makes us an unparalleled leader in appreciating Performing Arts and artists’ communities to thrive in India. It’s been rightly said, Dolby Atmos technology not only transports the listener into an immersive soundscape but also gives artists more space and freedom to realize their vision. We look forward tostrengthening our partnership with Dolby and providingimmersive experiences to our consumers.”
Playtoome’s vision is to take Indian performing arts to the global stage through a digital platform that allows our users to Discover, Learn, Educate, Create, Collaborate and Perform. Going ahead, Playtoome will empower every single person to create their sound and provide them with an identity in this diverse society.
Playtoome enables creators of performing arts like music, dance, theatre, and other performing art formats to create, distribute and monetize their original work. Over the last 5 years, Playtoome has enabled 10K+ artists across the globe with 3000+ online performances. With over 150K registered users, the content engages 10M+ audiences per month on social media platforms like Facebook. Playtoome’s latest offering Otho Bangla anthem dedicated to Bengal (eastern part of India) has the engagement of 85% video views across a few million in a week’s time. The Otho bangla festival will showcase some of India’s leading performing arts content specially curated with some of the leading artists across the country showcasing the original Indian content. We are releasing the Season with 10 episodes of 60 mins each.