BENFISH REVELRY – Beginning of a dream towards success

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✍️By Special Correspondent

West Bengal State Fishermen’s Co – operative Federation Limited ( BENFISH ) is a well known name in the heart of the fish loving Bengalis since the introduction of the various mouth watering fish item in early nineties . Benfish has introduced new food items and expanded to cold and dry fish items . Benfish has so far contributed considerably for enhancing fish supply through its Fishing Harbours , Dry Docks , Ice plants , Cold Rooms, Modem Fish Markets and International Fish Processing Centre etc.

Now Benlish has collaborated with M / S S.B.AGRI . INDUSTRIES PRIVATE LIMITED to bring a ” Bouquet of Food Delicacy ” under the brand name of BENFISH REVELRY to satisfy the need and taste of fish lovers Benfish will be sharing its prolong experience and allow the use of its ” Brand Name and Brand Value for a period of 15 years in lieu of a fixed annual license fee .

The process includes procurement , production to delivery ar doorstep with best quality ready to eat and ready to fry food items along with hygienically packed raw fish.A state of art kitchen of 3000 sq ft has been set up at the ornamental fish market at Salt Lake,Sector – IV, in this regard.

A consumer friendly “Mobile App” has been developed which is available at Google Play Store, Apple Play Store etc for obtaining all relevant information , placement of ordet and online payment . All orders will be served within requisite time under the supervision of a team of trained and dedicated statt.

Al present all such now and ready to catfish items will be delivered within 25 km radius from the mother kitchen . In future we look forward to sharing live kitchen feed back to the clients to add more transparency in the process and ensure customer satisfaction.

As per policy, price of all these items has been kept reasonable and competitive to enhance clientele base . The purchase of fish will be done from member societies of Benfish and other entities so that the ultimate benefit reaches the fishermen and women of the State.

The entire process will be under constant monitoring of Benfish . In future various cuisines of chicken and meat will also be introduced to diversify the sale.

Grand Launch of ‘BENFISH REVELRY’
was held yesterday at Ornamental Fish Market Complex,Salt Lake City, Kolkata.

At the Grand Opening of ‘BENFISH REVELRY’ Debasish Kumar, Rafiath Rashid Mithila, Devlina Kumar, Gourab Chatterjee, Aryann Bhowmik, Koneenica Banerjee, Om Sahani, and Mimi Dutta were present at the event.

Pictures : Prakash Pain

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